Medicare Advantage Marketing

Unlock your provider channel.

Grow new membership with top-performing providers, deepening your partnerships and lowering acquisition costs.

20-30X Higher-performing than D2C channels

Up to 10% Response rate

$200–$400 Average cost per enrollment

Our Value

Provider marketing at scale

Whether your network is large health systems or thousands of independent practices, Mabel executes provider channel campaigns with ease.

Personalization

Mabel sends letters and emails on behalf of providers, leveraging your providers' brand to educate Medicare beneficiaries and drive growth into specific Medicare plans.

Segmentation

Mabel signs a BAA with providers and extracts their patient list from their EMR to send segmented letters based on date of birth and primary and secondary insurance information.

Automation

Using API-driven printers, Mabel automates the sending of all letter campaigns (T65, DSNP, CSNP, retiring soon, affiliation letters, etc), requiring no additional effort from providers and eliminating printer and provider coordination.

Tracking

The Mabel Dashboard provides a real-time snapshot into campaign performance, including response rates and cost per lead, to help optimize future campaigns.

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Why Mabel

Built for Medicare Advantage growth

Mabel Performance Packet™

Access our library of compliance-approved and market-tested materials for enrollment campaigns, member communications, population health reminders, and more.

Smart Segmentation

Mabel uses a provider's EMR data (DOB, insurance, language, etc) to deliver targeted messaging that resonates with each customer type.

Call Routing

Drive patient leads to preferred broker partners or telesales to increase enrollments in your plan.

Multichannel & Multilingual

Send both letters and emails in any language—English, Spanish, Chinese, Vietnamese, Russian, and more.

Automate Lead Generation

Generate leads year-round by automating T65, DSNP, CSNP, affiliation letters, and AEP campaigns.

Stay Compliant

Mabel signs a Business Associate Agreement (BAA) with each provider allowing the provider to share their EMR data. This PHI is kept confidential and never shared with payers or brokers.

Campaign Types

An extensive, compliance-approved template library that integrates your brand

Sample compliance-approved Medicare Advantage marketing templates, including enrollment letters, postcards, and benefit highlight mailers

Enrollment Campaigns

Grow managed lives and increase effectiveness through ongoing, automated acquisition and conversion campaigns:

Voluntary Alignment
FFS to MA Conversion
Age-ins
Duals
Affiliation Letters
Termination Letters
New Movers

Member Communications

Support new member onboarding, increase retention rates, and manage utilization through ongoing, automated campaigns:

Welcome Letters
Personalized Local Care Maps
Benefit Highlights
Mail Order Reminders
Year-In-Review Letters

Population Health Reminders

Close gaps in care and improve RAF by sending population health reminders to segmented lists:

Annual Wellness Visit
Flu Shot Reminders
Diabetes Management
Other Preventive Screenings

We've worked with Mabel for over 2 years now, and they are extremely effective at converting Medicare eligible beneficiaries to Medicare Advantage plans. They understand managed care and what is important to a health plan. Working with them to grow our MA lives has been easy.

Shaina Popkin

AVP, Sales · Brand New Day Health Plan

Over the last 18 months of Mabel campaigns, we've more than doubled the number of Medicare Advantage lives in our medical group. The Mabel team is constantly optimizing our campaigns to drive incremental growth. The Mabel team has delivered end-to-end support and have proven to be essential partners.

Johanna Cazares

Strategic Growth Consultant · River City Medical Group

After a year of campaigns, we consistently see a higher response rate on our Mabel campaigns. Our cost per lead with Mabel is an order of magnitude lower than all of our other marketing channels.

Director of Government Programs

Medicare Advantage Plan