Term
What are % Responded and % PNA Yield, and where are they found?
Both are performance measures for any initiative. Specifically, the % Responded is the total number of SVA responses divided by the total number of letters or emails sent. The % PNA Yield indicates the total number of Potential New Alignments divided by total letters/emails sent. Since PNA is the key metric that all voluntary alignment initiatives should drive towards, the % PNA Yield is very important to watch. Both values can be found on the Mabel Dashboard, under Campaigns, as the last columns of both the SVA Letter Response Rate and SVA Email Response Rate tables.
Why does the % Responded decrease with every wave?
The % Responded is expected to decrease with every wave (usually by half) as the pool of unaligned beneficiaries who will respond to the campaign begins to saturate.
How does the % PNA Yield inform if we should execute another campaign?
The % PNA Yield directly correlates with ROI for a given campaign. Most ACOs will see a 3x+ ROI for any % PNA Yield >2% and a 5x+ ROI for any % PNA Yield >4%. Mabel will release a calculator shortly so ACOs can understand this computation and enter their own values. Nevertheless, any prior campaigns with % PNA Yields of 4%+ should be strongly considered for an additional voluntary alignment campaign.
Why does a particular practice have a low % Responded?
- Patient list errors — incorrect addresses or an incorrect subset of patients
- Practice name/address errors — incorrect practice names/addresses, recent rebranding, or campaigns using an MSO/parent-institution name instead of individual practice names
Why is there a discrepancy between % Responded and % PNA Yield?
- Missing MBIs — results in a lower % PNA Yield, fixed by re-uploading the patient list with MBIs
- Missing Beneficiary Alignment Report (BAR) — unable to distinguish aligned/unaligned beneficiaries, lowering % PNA Yield
- Terminated participating providers — SVA responses that can't be aligned to other NPIs are marked Invalid, reducing % PNA Yield