Mabel helps ACO REACH grow its aligned lives by 30% in 1 year
See how an ACO REACH used Mabel to identify unaligned FFS patients and execute voluntary alignment campaigns—driving a 30% increase in net-new alignments.
Voluntary alignment is hard to do well at scale
In an analysis of 100,000+ fee-for-service (FFS) lives across several ACO REACHs, only about 40% of eligible beneficiaries were claims-aligned. This means that there is a large opportunity to grow attribution within practices using voluntary alignment—where beneficiaries proactively designate a provider as their primary clinician via a signed form.
But running a high-performing voluntary alignment program in-house surfaced three recurring problems.
Voluntary alignment needs a multi-channel approach.
Reaching unaligned beneficiaries at scale requires more than a single mailing. The ACO needed to run coordinated campaigns across direct mail, email, and in-clinic touchpoints to maximize response rates across a large and diverse beneficiary population.
Response processing requires lots of resources and is error-prone.
Once signed forms came back, manually keying in MBIs and TIN-NPI combinations introduced costly mistakes. Rejection rates from simple data-entry errors ran as high as 50%, wasting hard-won alignments and burning staff hours on rework.
Analytics help optimize campaign success.
Without real-time visibility into which channels, providers, and regions were converting, the ACO couldn't tell where to focus its limited outreach budget or how to course-correct mid-campaign.
Mabel helped this ACO REACH grow its aligned lives by >30% in 1 year
Mabel took over voluntary alignment end to end—campaign execution, response processing, and alignment tracking & submission—so the ACO's team could focus on strategy instead of paperwork.
Campaign execution
Mabel ran coordinated, multi-channel voluntary alignment campaigns across direct mail, email, and in-clinic touchpoints—tailored to each participating provider's patient panel—to maximize response rates across the network.
Response processing
Mabel's purpose-built technology and built-in QC processes minimized data-entry errors on returned forms, cutting preventable rejections and protecting alignments the ACO had already earned.
Alignment tracking & submission
Mabel tracked every form from outreach to CMS submission, giving the ACO a real-time, audit-ready record of campaign performance across every channel and participating provider.
We previously handled voluntary alignment and beneficiary notification letters in-house, but it required a large team, was a huge headache, and resulted in a number of errors. Mabel has made these processes a lot easier and effective, so our team can focus on strategic tasks.
Get in touch.
Are you looking to increase voluntary alignments at your ACO? Contact us to request a demo.
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