What leads to a winning voluntary alignment strategy?
Which voluntary alignment tactic is most effective in generating new alignments? After sending out 250,000 SVA packets and processing more than 100,000 SVA forms, here’s what we’ve seen: direct mail to providers — not patients — consistently drives the highest-yield alignments.
Why is direct mail with Mabel so effective?
Mabel’s provider mailing campaigns are designed around a few core principles that consistently outperform patient-direct outreach:
- Provider mailings, which carry more trust and authority with beneficiaries than direct-to-patient mail
- Pre-populated forms that reduce friction and make it easy for beneficiaries to complete and return their SVA
- Segmentation that targets the providers and patient populations most likely to align
- Redesigned forms, approved by CMS, that are clearer and easier to complete than the standard template
Together, these tactics are why provider-based direct mail remains the single highest-leverage tool in a voluntary alignment strategy.